The 10 Minute Marketer's Secret Formula


: The 10 Minute Marketer's Secret Formula

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Binding: Paperback
Dewey Decimal Number: 658.8
EAN: 9781932531084
Edition: 1
ISBN: 1932531084
Label: Entrepreneur Press
Manufacturer: Entrepreneur Press
Number Of Items: 1
Number Of Pages: 320
Publication Date: September 01, 2004
Publisher: Entrepreneur Press
Studio: Entrepreneur Press

 


 


 


 

Editorial Review:

Product Description:


A guide to the simplicity and power of neighborhood marketing by the man who perfected the art for McDonald's Corporation



Trying to pull in business beyond a 10- minute drive of one's enterprise is a waste of time, money, and the chance for enviable success. That's the eye-opening assertion of the modern-day father of strategic neighborhood marketing, Tom Feltenstein, in The Ten Minute Marketer Handbook.



Echoing his mentor, McDonald's late founder Ray Kroc, that "it's all local," Feltenstein makes a powerful argument for focusing on one's own backyard.



He describes how to win against bigger companies, bigger ad budgets, and bigger campaigns, explaining in detail:
  • Why mass-media marketing is a dead end
  • Why the best marketing strategy is the oldest--building local customer loyalty
  • Why everything you need to grow their business they already have





Customer Reviews
Average Rating: out of 5 stars

Rating: 5 out of 5 stars - The 10 Minute Marketer's Secret Formula
Often, new entrepreneurs spend a fortune on expensive mass market advertisements expecting that word will get out about their new business and customers will line up at their front door money in hand. Unfortunately, this situation rarely occurs. More often than not, mass market advertisements simply drain the pockets of the new entrepreneur while producing very little profit in return. The 10-Minute Marketer's Secret Formula: A Shortcut to Extraordinary Profits Using Neighbourhood Marketing suggests ... Read More


Rating: 5 out of 5 stars - This book will kickstart your marketing and make you a success
When such a marketing behemoth as McDonald's cuts their mass marketing budget by 1/3, then it is clear that mass marketing is one its way out. This example is one of many Feltenstein gives in his book to demonstrate that the age of mass marketing is over. What is in, is very targeted marketing to those nearest to your actual business-in short, your immediate neighborhood.

Feltenstein is a marketing consultant who has worked for many top companies, and he brings his extensive wisdom and ... Read More


Rating: 1 out of 5 stars - Don't waste your money!
This book is written for those who know nothing about marketing. It's nothing more than basic marketing tactics backed with useless hype and embellished stories to further promote super-ego maniac, Tom Feltenstein.


Rating: 5 out of 5 stars - If This Book Cost You A Million Bucks...It'd Be a Bargain!
As the CEO of my own marketing firm, I am constantly being asked what book is a MUST READ. For small business owners alone, I've recommended Tom Feltenstein's "The 10 Minute Marketer's Secret Formula" so many times, I feel like I work for the publisher. While I had the honor of writing a section in the book on copywriting, that in no-way influences my opinion that this book contains solid gold tactics for success! In it you'll find the secrets that have built companies that are now household names, and ... Read More


Rating: 5 out of 5 stars - Ad Agencies Beware!
Get your resumes together because Tom Feltenstein has nailed this one. In a world where consumers are bombarded with media messages at every turn, it is refreshing to see someone who "gets it". Customers are not some statistic in a demographic survey, they are real people who live and work within the few miles from our stores. This is an absolute must-have for retailers and marketers who want to break through a transaction-based relationship with their customers and learn to build strong, emotional connections ... Read More



 

APF script by MrRat | APF Bridge by Dean Marshall