The 10 Minute Marketer's Secret Formula

Rating: 5 out of 5 stars - Marketing 101
Reading 10 Minute Marketer's Secret Formula was a terrific exercise in helping me address the marketing needs of my business. The subject matter provides an effective, economic solutions to sales challanges we all face.


Rating: 5 out of 5 stars - Resource that HELPED!!!
I've been struggling for quite awhile to grow my small business. Finally, I found a resource that helped!

The 10-Minute Marketer is an excellent resource for people interesting in growing their business on a limited budget. The book gives common-sense advice about how to think about your business and offers some really cool ideas that are easy to understand and easy to implement.

I found the forms very useful --- for the first time I actually have a promotional calendar for my business and have started involving my employees on ways to grow our business. I was really surprised at how excited they were to talk about their ideas. I should have done this years ago!

I emailed the company (www.tomfeltenstein.com) and extra sets of the forms were sent to me immediately. I recommend this book to anyone who needs a good kick in the pants to get excited about growing the business again.


Rating: 1 out of 5 stars - Gives Marketing a bad name
It's books like this that give marketing a bad name. It's full of contradictory advice and quick fixes. And worse of all, Tom commits the biggest marketing flaw of all with this book - he overpromises and underdelivers.

Tom suggests that a "clever" way to motivate staff is to run a employee of the month program with a monetary reward for the best employee. Nothing new about this, but Tom recommends you fill out a check to the amount and frame it on the wall so all your staff can see it. For crying out loud, this is motivation 1800s style! The only thing that tactics like this will do is cause your best employees to leave.

To be fair, in amongst the bad advice, about 5% of Tom's suggestions are actually good ideas. It's just a shame I had to read all the book to find them.

Throughout the book, the author invites the reader to download PDF versions of the worksheets found in the appendix from his website (www.tomfeltenstein.com). I've tryed to find them but they are nowhere to be found. Even after sending two emails to the author - no response.


Final comment - Waste of money.


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