The 10 Minute Marketer's Secret Formula
- The 10 Minute Marketer's Secret FormulaOften, new entrepreneurs spend a fortune on expensive mass market advertisements expecting that word will get out about their new business and customers will line up at their front door money in hand. Unfortunately, this situation rarely occurs. More often than not, mass market advertisements simply drain the pockets of the new entrepreneur while producing very little profit in return. The 10-Minute Marketer's Secret Formula: A Shortcut to Extraordinary Profits Using Neighbourhood Marketing suggests that most new entrepreneurs have a variety of low-cost, easy to make use of promotional resources in their very own neighbourhood.
The tips and information in this book are sure to be helpful to any new entrepreneur. It is refreshing to read a marketing book that reminds new business owners that good solid ideals of customer service, reliable workmanship, and use of inexpensive neighbourhood resources build stable long term business foundations long after the initial marketing blitz has lost its lustre. Often new entrepreneurs get so caught up in the glitz that they forget about the long term future of their business.
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- This book will kickstart your marketing and make you a successWhen such a marketing behemoth as McDonald's cuts their mass marketing budget by 1/3, then it is clear that mass marketing is one its way out. This example is one of many Feltenstein gives in his book to demonstrate that the age of mass marketing is over. What is in, is very targeted marketing to those nearest to your actual business-in short, your immediate neighborhood.
Feltenstein is a marketing consultant who has worked for many top companies, and he brings his extensive wisdom and teaching to this book. The book is very easy to read, and from page one delivers concise, usable information. No honest reader can read this book even for ten minutes and not come away with some useful tidbits to apply immediately.
There are twenty-five chapters and two appendices in this book. Each chapter is about some aspect of "neighborhood marketing," and the first appendix contains twenty-seven forms that correspond to the marketing lessons from the book. In this way, the book functions almost as a workbook, providing theory (albeit very practical theory) in the main section and praxis in the appendix.
The thrust of Feltenstein's message is that local businesses must think locally. This includes not just the immediate geographic "neighborhood," but also their database and their actual, physical store. More damage can be done, Feltenstein cautions, by dirty floors and uninspired workers than by the absence of a mass marketing message. Businesses should make a plan that includes in-store merchandising and personnel training, local promotion (direct response mailings and cross-promotions with other local establishments), and data management (crunching numbers to see what works and what doesn't).
I highly recommend this book for anyone in business, especially in small or home business. This book packs a punch on every page, and a marketer or business person could study this book for an entire year without exhausting its resources. My advice: Get a copy, read it once through, and then commit to reading a chapter each week. Take notes on your reading and convert those notes into goals and action steps. Follow through with your action steps, achieve your goals, and follow Feltenstein's wisdom all the way to a more successful business.
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- Don't waste your money!This book is written for those who know nothing about marketing. It's nothing more than basic marketing tactics backed with useless hype and embellished stories to further promote super-ego maniac, Tom Feltenstein.
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- If This Book Cost You A Million Bucks...It'd Be a Bargain!As the CEO of my own marketing firm, I am constantly being asked what book is a MUST READ. For small business owners alone, I've recommended Tom Feltenstein's "The 10 Minute Marketer's Secret Formula" so many times, I feel like I work for the publisher. While I had the honor of writing a section in the book on copywriting, that in no-way influences my opinion that this book contains solid gold tactics for success! In it you'll find the secrets that have built companies that are now household names, and secrets that are building the legendary companies of tomorrow...today! Will everything in it sound "good" to you? Probably not. But even if you only use ONE of the countless ideas it contains, (which would be rare) your investment of $20 or less on this book, would still pay you back real-world dividends that NO-OTHER investment could.
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- Ad Agencies Beware!Get your resumes together because Tom Feltenstein has nailed this one. In a world where consumers are bombarded with media messages at every turn, it is refreshing to see someone who "gets it". Customers are not some statistic in a demographic survey, they are real people who live and work within the few miles from our stores. This is an absolute must-have for retailers and marketers who want to break through a transaction-based relationship with their customers and learn to build strong, emotional connections created to build loyalty. Neighborhood Marketing is the buzz word for the future!
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